About Us — Moose Is Loose

The Moose Is Loose Sales Event began in 2000 by Tweeds Fine Furnishings as a simple, creative way to boost mid-winter business during the slowest stretch of the year. It wasn’t designed as a community-wide event — just a fun in-store promotion to bring customers through the doors during February. But it worked. It worked so well that Tweeds repeated it the next year… and the next. Before long, other Woodland Park businesses began joining in, and The Moose Is Loose organically grew into a beloved town-wide tradition — welcoming visitors and residents alike to experience the best our mountain community has to offer.

Each February, for three spirited weeks, the entire town comes alive. The Moose Is Loose features shop-wide sales and specials, but also a slate of fun, community-focused events that go beyond shopping. From the app-based The Moose Is Loose Scavenger Hunt to the cozy Moose Coffee Crawl, to Paint the Town, an evening for adults to experience mountain culture, and more — there’s something for everyone and every age.

At its core, Moose Is Loose is about more than just good deals. It’s about celebrating community: local shops, small businesses, families, and visitors coming together to share in the spirit of Woodland Park. We’re proud that, in its 25-plus years, Moose Is Loose has become a tradition that supports our local economy, strengthens community bonds, and offers joy, creativity, and connection during the quietest part of winter.

Want a taste of what “Moose Is Loose” feels like? You can check out this video for a look at past events, highlights, and memories:
What is The Moose is Loose?